Revolutionizing decision making with analytics

Venue (Sessions Day): Addison Conference and Theatre Centre, 15650 Addison Rd, Addison, TX 75001 March 7, 2019

Venue (Workshop Day): The University of Texas at Dallas - 800 Franklyn Jenifer Drive, Richardson, TX 75080 March 8, 2019

Click here to download parking map and parking pass.

Revolutionizing decision making with analytics

With advances in big data, artificial intelligence and increased metric captures of everything we do, analytics will go through a radical transformation in the next few decades. As a result, there will be a shift from analytics simply influencing business decision makers to analytics actually owning the decisions. This transformation is already happening in the pricing and finance community, but expect it to expand to even C-level decisions. I'll share not only how organizations move forward in analytics, but also an interesting modeling approach that combines the tribal knowledge of the business with data in a seamless modeling approach.

Track Details

  • Day: March 7, 2019

  • Slot: 04:00-04:50 pm

  • Track: Room 3


Natalie Kortum

Natalie Kortum

When Natalie was in 4th grade, she created an idea that became a national commercial for Tide. Having peaked on the creonative side at such a young age, she decided to dedicate the rest of her advertising career to helping business leaders make better marketing decisions based on data and research.

And dedicated she has been. Her resume reads like a Fortune 500 wish list: PwC, IBM, CoreMetrics, Dell, Humana, and The Richards Group. Her core competencies include everything from pricing and big data to decision science management and data science. But wait, there’s more: Natalie has also invented and multiple marketing optimization models, teaches Attribution at conferences, and hosts her own blog celebrating the confluence of mathematics and marketing.