Big Data Bigger flops?

Venue (Sessions Day): Addison Conference and Theatre Centre, 15650 Addison Rd, Addison, TX 75001 March 7, 2019

Venue (Workshop Day): The University of Texas at Dallas - 800 Franklyn Jenifer Drive, Richardson, TX 75080 March 8, 2019

Click here to download parking map and parking pass.

Big Data Bigger flops?

Natalie has been an analyst and designer on multiple big data projects — some successful and some not. In this talk, she’ll take a trip down memory lane on some of the NOT-so-successful projects, exploring her past learning experiences and discussing what she’s found is needed to make big data projects successful — and things to avoid. We’ll discuss visionary goals, prioritization, architecture, build versus buy, and how to educate the rest of your team on big data concepts.

Track Details

  • Day: March 7, 2019

  • Slot: 03:00-03:50 pm

  • Track: Room 1


Natalie Kortum

Natalie Kortum

When Natalie was in 4th grade, she created an idea that became a national commercial for Tide. Having peaked on the creonative side at such a young age, she decided to dedicate the rest of her advertising career to helping business leaders make better marketing decisions based on data and research.

And dedicated she has been. Her resume reads like a Fortune 500 wish list: PwC, IBM, CoreMetrics, Dell, Humana, and The Richards Group. Her core competencies include everything from pricing and big data to decision science management and data science. But wait, there’s more: Natalie has also invented and multiple marketing optimization models, teaches Attribution at conferences, and hosts her own blog celebrating the confluence of mathematics and marketing.